Privacy Policy
Last Updated: 16 April 2026
1. Privacy Policy
1.1 Introduction
Roots Connect vzw is a non-profit organisation (“vereniging zonder winstoogmerk”) duly organized and existing under the laws of Belgium, having its registered office at Koningslaan 107, 1190 Vorst, Belgium and registered with the Crossroads Bank for Enterprises under number BE1026.631.469 (“Roots Connect”, “we”, “us”, “our”). Roots Connect is committed to protecting your privacy and ensuring that your personal data are handled in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website at www.rootsconnect.be (“website”).
1.2 Data collection and retention
We collect the following categories of personal data: name and contact information, your professional position or student information, your interests and the activities you register(ed) for, possible promotional pictures at our events, and other relevant information related to the organisation of events.
We collect these data both directly from you and automatically, for instance through cookies.
Roots Connect processes your personal data in accordance with the purpose for which it was provided (see below) and limits the processing of your personal data to only those data that are minimally necessary for the purposes for which they are processed. We have taken appropriate technical and organisational measures to ensure the security of your personal data.
We ask for your explicit consent when we need it for the processing of your personal data.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and complying with legal obligations. Unless there is a legal reason to retain your data longer, your data will in any case be deleted 3 years after collection.
1.3 Purpose of data processing and legal basis
We use your personal data for the following purposes, and on the following legal bases:
| Purpose | Legal basis |
|---|---|
| To provide and improve our website’s functionality, usage, security and integrity | Legitimate interest to ensure that our website functions properly and that we ensure optimal communication and operations |
| To comply with legal obligations where necessary | Legitimate interest of legal compliance |
| To keep track of our members’ and friends’ contact details for future projects and optimise our activities | On the basis of your consent |
| To communicate with you and promote our events and activities, either at your request or in the context of our promotion to you | On the basis of your consent |
| To enable our public relations operations (including promotional pictures for Roots Connect’s website and social media platforms) and obtain partnerships for our activities | On the basis of your consent |
Our legitimate interests, as detailed above, are not outweighed by your rights and freedoms, given the transparency and rights provided in this privacy and cookie policy.
We do not use your personal data for any solely automated decision-making.
1.4 Sharing and transfer of data
We do not sell or rent your personal data to third parties. We may share your data with trusted third-party service providers who assist us in operating our website and providing our services, subject to appropriate data protection agreements. We may also disclose your data if required by law or to protect our legal rights.
1.5 Data security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction.
1.6 Your rights
In accordance with the GDPR, you have the following rights regarding your personal data:
- the right to obtain access to or a copy of your data;
- the right to rectify inaccurate or incomplete data;
- the right to erase your data;
- the right to restrict or object to the processing of your data; and
- the right to data portability.
To exercise these rights, or for any other questions on how we process your personal data, please contact us as per the “Contact us” section below.
Additionally, if you believe that your data protection rights are not being respected after contacting us, you can file a complaint with the Belgian Data Protection Authority by:
- email: contact@apd-gba.be;
- phone: +32 (0)2 274 48 00; or
- mail: Rue de la Presse, 35, 1000 Brussels.
You can also contact any other data protection authority of your choice.
2. Cookie Policy
2.1 Introduction
This Cookie Policy explains how Roots Connect uses cookies and similar technologies when you visit our website. This Cookie Policy explains what cookies are, how we use them, the types of cookies we use, the information we collect using cookies, and how you can control your cookie preferences.
2.2 What are cookies?
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
First-party cookies are cookies that are set by the website you are visiting directly. These cookies are typically used to store user preferences, keep users logged in, and collect analytics data to improve the user experience on the site.
Conversely, third-party cookies are set by domains other than the one you are currently visiting. These cookies are often used for tracking and advertising purposes, allowing third-party advertisers to monitor your browsing habits across different websites and deliver targeted ads.
2.3 Types of cookies we use
We use the following types of cookies:
(a) Necessary / essential cookies
Necessary / essential cookies are necessary for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. Without these cookies, the website cannot function properly. They are usually set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or logging in. These cookies do not store any personally identifiable information.
Specifically, we use the following necessary / essential cookies:
| Cookie | Administrator (us or a third party) |
|---|---|
| sessiecookie | Us |
| Cookie consent tool | Us |
(b) Tracking and performance cookies
Tracking and performance cookies are used to collect information about how you interact with our website, including which pages you visit and any errors you may encounter. These cookies help us understand and analyse the performance of our website, allowing us to improve its functionality and user experience. The data collected by these cookies are aggregated and anonymous, meaning they do not identify individual visitors. These cookies also help us track the effectiveness of our marketing campaigns and optimise our website's content and layout based on user behaviour.
Specifically, we use the following tracking and performance cookies:
| Cookie | Administrator (us or a third party) |
|---|---|
| _ga | Us / third party |
| _ga_<container-id> | Us / third party |
| _gid | Us / third party |
| _gat | Us / third party |
(c) Functionality cookies
Functionality cookies enable our website to provide enhanced functionality and personalisation. These cookies may be set by us or by third-party providers whose services we have added to our pages. They help remember your preferences and choices, such as your username, cookie preferences, language, or the region you are in, to provide a more personalized experience. If you do not allow these cookies, some or all of these services may not function properly.
Specifically, we use the following functionality cookies:
| Cookie | Administrator |
|---|---|
| Choice of language | Us |
| Embedded content | Third party |
(d) Targeting / advertising cookies
Targeting / advertising cookies help tailor advertising to be more relevant to you by collecting information about your browsing habits. These cookies may be placed on our site by our advertising partners. They work by uniquely identifying your browser and internet device. Additionally, they assist in limiting the frequency of ad displays and in measuring the effectiveness of advertising campaigns. If you choose not to allow these cookies, you may encounter less targeted advertising.
Currently, no targeting or advertising cookies are used.
2.4 Cookies and personal data
Cookies generally do not contain any data that directly identifies you. However, the personal data we store about you may be associated with the data obtained from cookies. For example, cookies can help us remember your preferences and settings, such as your language choice or login information, which can be linked to your user profile. This allows us to provide a more personalized and efficient experience on our website.
Cookies can also be used to track your browsing behaviour and interactions with our website. This information can be combined with other data we have collected about you to better understand your preferences and interests, enabling us to tailor our content and advertisements to be more relevant to you.
For more detailed information on how we use, store, and protect your personal data, please refer to our Privacy Policy above.
2.5 Managing cookies
You can easily withdraw your consent by modifying your choice in our cookie banner.
If you want to monitor which cookies have been placed on your browser, or if you would like to remove them, you can do this through your browser settings. More information can be found through the following links:
3. Changes to these policies
We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, legal requirements, or for other operational, legal or regulatory reasons. When we modify this policy, we will update the “Last Updated” date at the top of this page to indicate when the changes were made. We encourage you to review this policy periodically to stay informed about we ensure the privacy of your personal data and how we use cookies.
4. Contact us
If you have any questions regarding these policies, feel free to contact us at info@rootsconnect.be.
